This is hilarious: The fake Parents magazine cover I created for this website a couple of months ago has propagated itself all over the web, and now it’s earned its own page on Snopes.com, the excellent website that debunks or confirms urban legends. The cover’s distribution gained significant momentum last week when one of the friendly guys at Boing Boing posted it without realizing it was a joke (and without knowing where it came from). He quickly posted a clarification, but the ball was already rolling: The cover has been pulled out of context and posted in all sorts of places (32,615 hits on i-am-bored.com!), almost always by people who had no idea where it came from. Lots of people have thought the cover is real, so Snopes stepped in to debunk it.

In the post where I originally published the cover, I didn’t pretend it was real. I just meant for it to be an amusing (if juvenile) riff on a growing trend in magazine-cover design. So it’s bizarre to see the cover get taken out of context, and to watch credulous people actually wonder if it’s real.

A totally inadvertent hoax! Huzzah!

In their quest for newsstand “pop,” many magazines design their covers in such a way that the logotype is almost an afterthought. Titles of magazines are often partly blotted out by celebrity heads, torsos, hair, and other body parts. This April 2005 cover of Parents magazine demonstrates the perils of this design technique:

(Note that I never said this was the real cover. You can find a lot more of my designs via the magazine covers tag.)

(Inspired partly by a brief moment in a recent episode of Arrested Development involving Buster and an alarm clock.)

UPDATE, June 2005: This cover escaped from its moorings several weeks ago and has traveled all over the net, creating a small urban legend in the process. See this June 14 post for the story of how Snopes.com stepped in to debunk it.