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January 18, 2005
Bonnie Fuller, Aspiring Intellectual?

Posted by Andrew Hearst

[Adding this to the archives…]

In July 2003, soon after lowbrow genius Bonnie Fuller fled the editorship of Us Weekly to become the editorial director of American Media, then-Gawker editor Elizabeth Spiers wrote, “I’m fully convinced that Fuller’s ultimate goal at US was to make the magazine intelligible to the completely illiterate. That said, she’s presumably being brought into American Media to turn Star and possibly the National Enquirer, The Globe and Weekly World News into serious journalistic endeavors—inasmuch as they feasibly can be serious journalistic endeavors.” Elizabeth concluded her post by suggesting that readers send in mockups of a smartened-up Star and an even-more-dumbed-down Us Weekly.

I had a few hours free that night, so I launched QuarkXPress and took a shot at designing a smartened-up Star. Here’s what I came up with (and Elizabeth published it the next day):

Smarter Star




January 11, 2005
Entry Points

Posted by Andrew Hearst

In case you’re wondering, some giant media conglomerate beat me to the domain name hearst.com, so that wasn’t a possibility.

The name of this site is derived from panopticon, a word the British utilitarian philosopher Jeremy Bentham (1748-1832) used for the name of an ingenious new kind of prison he spent years devising in the late 18th and early 19th centuries. The word comes from the Greek words for “all” and “sight.” As Bentham conceived it, the panopticon would be a kind of ultimate surveillance machine: Prison cells would be arrayed around the inside of a huge circular space, and a hidden sentry would observe from inside a single tower in the center of the space. The sentry would be able to see all the prisoners without being seen himself; the prisoners would never know if or when they were being monitored. Thus the prisoners would have to be on their best behavior at all times. The prisoners would be forced to internalize their own subjugation, and the sentry would be rendered more or less unnecessary. Bentham tried to get a panopticon built, but he was never quite successful. His ideas eventually influenced the design of prisons such as Philadelphia’s Eastern State Penitentiary, which was built in 1829. The concepts behind the panopticon also influenced the architecture of other kinds of institutional buildings, including some hospitals, which obviously have a similar need for efficient ways to monitor large numbers of people simultaneously.

Bentham conceived of the panopticon as a benign system that would result in prisons that were more humane, but of course its implications are hugely disturbing. Today the panopticon is famous mainly because of its analysis by the French philosopher Michel Foucault, who saw it as an utterly diabolical concept and a metaphor for “the oppressive use of information in a modern disciplinary society,” as David Engberg puts it on a website called The Virtual Panopticon. For Foucault, whose analysis appears in his 1975 book Discipline and Punish: The Birth of the Prison, the panopticon concept also signaled a historical shift from “punishment” that targeted the body to “discipline” that targeted the mind and soul. I’ve oversimplified things here; you can read more about these ideas and their influence on this page.

Anyway, I’m interested in all these ideas, but they aren’t going to be the focus of this site. In the 19th century the word panopticon also came to be used as the name for a kind of hands-on museum where a wide variety of objects were on display, and that’s a suitably vague description of what this site will be. I’m very interested in the media in general and magazines in particular, so there will be a lot about that sort of thing here. I’m kind of a pack rat when it comes to magazines, so I’ll regularly be sharing things from my collection, including a number of inadvertently hilarious guitar magazines from the hair-metal era. Yngwie!






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The Magazine Covers
The Palin Doctrine: Alaska governor Sarah Palin weighs in on international affairs and foreign policy, including globalization, the Russia problem, the China threat, and the arms race
Us Weekly as Harper's
Parents as Penis
Sementeen
Understatement Weekly
Angelina Jolie on the cover of Uterus Weekly
Sylvester Stallone on the cover of Sly
The National Enquirer as Esquire

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About Andrew Hearst

I’m Andrew Hearst, a New York-based writer, editor, designer, musician, and gadabout. You can learn a bit more about me here.

Email: hearst@nyc.rr.com

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