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September 8, 2008
Fringe Typography: J.J. Abrams Still Loves Big Words That Move Toward the Camera

Posted by Andrew Hearst

Anna Torv on J.J. Abrams's Fringe

I swear I’m interested in things other than text and numerals that appear onscreen during television shows, but this is so interesting I have to share.

Fringe, the new Fox show co-created by Lost visionary J.J. Abrams, debuts tomorrow night at 8 p.m. I found a leaked version of the pilot a couple of months ago, but I didn’t get around to watching it until last night. Judging from the pilot, it’s basically a mediocre X-Files retread: federal agents + paranormal investigations + sinister bureaucracy + rampant paranoia. The cast includes Lance Reddick, late of The Wire and recently of Lost, and I love him. But otherwise the whole operation seems a bit contrived.

I was, however, struck by the very unusual way that the show identifies locations onscreen. The X-Files, for instance, handled these in the typical, longstanding way. If Mulder and Scully were in, say, Virginia, a location-and-time stamp would be displayed at the bottom of the opening shot of the sequence:

Arlington, Virginia
4:32 a.m.

Fringe handles location IDs in a way I’ve never seen before, at least on television: Each one is placed into the actual scene as a physical element that the characters pass by or the camera swoops through. I find this approach to be really jarring and show-offy. Have you ever seen anything like this before? (This series of clips includes one ID of a foreign location, but that information doesn’t really spoil anything.)

It’s possible that these will have been changed in the version that will be broadcast tomorrow night, but this is how things looked in the pilot I acquired in late June.







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