In the late ’90s, I occasionally did freelance typesetting for a small firm that designed annual reports for AOL, Boston Properties, Tommy Hilfiger, and other corporations. It was a really good gig, and my Quark skills improved enormously from having to lay out elaborate financial tables in meticulous, pixel-perfect fashion.

It was at this firm that I acquired the hilarious Publishers Clearing House spoof below, which was tacked to a bulletin board in a corner of the office. I pulled it down and made a color copy of it. All the jokes are about the advertising industry, and everything’s very inside-baseball. So it’s likely that this originally appeared in some sort of advertising-industry trade publication. I have no idea where it was published, and I’ve always been curious. If you know, please post in the comments!

I’ve been wanting to post this for several years, but its unwieldy size and awkward layout made it difficult. Even with the new Panopticist design, I’ve had to cut this up in Photoshop so I can post a readable version.

Anyway, pretty much everything in this is funny and spot-on, and there are dozens of perfect little details. As the tagline for Popular Concept says, “It’s Stuffed Full of Zingers!” Here’s the whole thing; zoomed details are after the jump.