That primary-colored magazine you’ve seen floating out of your local newsstand this past week is the American debut of OK!, a lighter-than-air British import filled with sundry piffle about various B- and C-list celebrities. More interesting than anything inside the magazine is the three-word phrase that runs along the top of the cover:

It’s certainly a premiere issue. And if you’re comfortable postulating the existence of a human being who keeps a permanent stash of landfill-destined celebrity magazines, I suppose you could also call it a collector’s issue. But “Premiere Collector’s Issue”? The phrase can only mean two things: “an issue for premiere collectors” or “the first in a series of collector’s issues.” It might literally be true that this issue marks the beginning of a sequence of OK! collector’s issues, but I’m pretty confident that’s not what the editors were intending to proclaim: “Hey, all you collector’s issue lovers, check it out! Have we got a collector’s issue for you! And if you love this debut collector’s issue, you’ll also enjoy our future collector’s issues, which are forthcoming!”