March 13, 2005
Shake Shack, That’s Where It’s At

Posted by Andrew Hearst

Cityrag reports that the Shake Shack, Danny Meyer’s hot dog and burger kiosk in Madison Square Park, is set to reopen on April 1 after shutting down for the winter. I’ll probably be going there for lunch the first week of April to get myself a couple of the Shack’s remarkable Chicago-style hot dogs and an order of fries.

Shake Shack

[photo from Curbed.]

According to Cityrag:

called Danny Meyer’s management company (everyone we spoke to was very helpful) and were directed to a woman in operations. she told us that… the Shake Shack will reopen on Friday, April 1st! for the first month they will only be open for lunch (11-4). then around May 1st they will extend to full hours (which they anticipate being 11-10.) she also told us there won’t be any menu changes right now, just the same great stuff….

Neutraface

The Shake Shack not only has great food, it’s beautiful to look at, too. I’ve become sort of obsessed with Neutraface, the elegant typeface used for the Shake Shack’s metal signage, its menu [PDF], and elsewhere in and around the Shack. Neutraface is retro, it’s modern, it’s gorgeous. It’s also in danger of becoming overexposed: I see it everywhere these days. It was used for onscreen graphics throughout Inside Deep Throat, for example, and it’s also found in House and Garden and lots of other magazines. I love the way the middle line sits below center in the capital E, the capital H, and other letters. Neutraface costs $249 from the designer, House Industries, which is too much for a hobbyist like me to spend on a single typeface. If it were $50, I’d probably plunk down the money.





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I’m Andrew Hearst, a New York-based writer, editor, designer, musician, and gadabout. You can learn a bit more about me here.

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